Sports Betting Wisdom And Shading

Have you by chance come across the term shading with respect to sports betting? If not, or even if you have, you will want to take the time to understand the truth about sports betting and shading well in advance of placing your next sports wager.

What is shading? Shading is the practice of altering (shading) the betting line to reflect the popular favorite. To put this another way, shading is about the sportsbooks taking studied and deliberate steps to tweak the sports betting lines to take advantage of well acknowledged human tendencies. Huh?

Look, this is actually a pretty simple concept when you get it. Think of an easy to understand common sports betting scenario that happens quite frequently. That scenario is a tendency to play favorites and overs. So what? Well here’s what: the fact of the matter is that the savvy sportsbooks are in effect raking in the dough so to speak on these human tendencies.

How does that show up in the real world? Think overpriced favorites. Think overpriced overs. You see where this is going? In business speak, you could say that sportsbooks may be using the practice of ‘shading’ to increase the profit margin.

How much of an increase are we talking about here? Are you ready for this, the real bottom line numbers that is? It turns out that if a sportsbook takes the time to shade their lines a mere 2-3%, the expected profit margins will increase by a whopping 20-30%. Wow! As you can plainly see just from that one statistic, there is a very real incentive for the online sports betting site to shade their lines.

But hold on, there is another factor at play at the same time. This factor is that with the widespread adoption of online sports betting portals, sportsbooks face increased competition from sports betting sites from all over the world. The natural consequence is that existing sports betting sites have even more incentive to take the steps to shade the lines.

So where does that leave you, the one who wants to simply place a sports bet? This is where you owe it to yourself to take a little bit of extra time to do your homework. Do even a little bit of homework and use what you learn to make a smart sports bet. As you can see from the above, shading is for the average sports fan who only ever plays the favorites or the overs. Decide to be even a little bit smarter and sportsbook shading won’t even be an issue for you.

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